McBroom is a 28-year hospitality industry veteran who brings a wealth of knowledge and experience to his new position. He is well known to many in the tourism and hospitality industry.
“We are pleased to have William join our staff of tourism marketing professionals,” said Richard Goldman, CEO and President of the St Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau. “Our organization is very fortunate to have a leader with his level of experience, skill set, and integrity.”
Prior to joining the Visitors and Convention Bureau, McBroom served as Director of Sales & Marketing at The Renaissance World Golf Village Resort and Convention Center in St. Augustine, Florida; Director of Sales at The Renaissance Charlotte Suites Hotel in Charlotte, North Carolina; Director of Group Sales at the Hilton Charlotte University Place in Charlotte; Group Sales Manager for the AAA Four-Diamond Westin Poinsett in Greenville, South Carolina; Director of Group Sales at the Charlotte Marriott Executive Park Hotel in Charlotte; and Director of Catering at the Sheraton Anchorage Hotel & Spa in Anchorage, Alaska. He is a former board member of the Association Executives of North Carolina-Charlotte Chapter, and is an active member of Meeting Professionals International (MPI).
McBroom, who is originally from Jackson, Mississippi, is an avid runner and cyclist. He has run in both the New York City and Charlotte Marathons. For the past 22-years in the Carolinas and North Florida, he has ridden in the MS-150 Charity Bike Ride to benefit the National Multiple Sclerosis Society.
William and his wife Veronica have one daughter and they reside at Vilano Beach in St Augustine, Florida. He can be reached at work by calling 904-209-4432.