Who remembers the “Arrive Alive” front license plates in Florida?

Historic City News readers love Florida nostalgia, and this month, the Florida Department of Highway Safety and Motor Vehicles is bringing back a little nostalgia of their own, when the once popular “Arrive Alive” front license plates return to Florida Highway Patrol vehicles.

The 1970’s public safety campaign reminded motorists to drive safely and arrive alive. The Florida Highway Patrol is promoting the campaign to reduce traffic related deaths and injuries by affixing the “Arrive Alive” license plates to the front of their patrol vehicles. The “Arrive Alive” campaign addresses proper highway speed, road manners, the importance of the use of seatbelts and much more.

“The first plate in 1970 had a blue background and reflective white letters, others had a white background with reflective orange letters and later versions incorporated the slogan BUCKLE UP,” said Colonel Gene Spaulding, Director of the Florida Highway Patrol. “The new version of the plate will have a white background with reflective orange letters.”

The new “Arrive Alive” front license plates are currently being distributed to troops statewide and FHP will be installing them on all patrol cars over the course of the year.